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A new book for enterprise professionals who've always operated at the intersection of business strategy, design thinking, and creative problem-solving. If you've ever been the person translating between the technical team and the executive suite, this was written for you.
Johan Lopes Helgesson
MBA-trained corporate consultant who has spent his career inside the buying rooms, boardrooms, and strategy sessions that most designers never see. He wrote this book so they could.
Jerlyn Thomas O'Donnell
Experience Design Director, published author, illustrator, and founder of Design Lady She's built design systems for enterprise organizations and knows what it costs when business and design don't speak the same language.
WHAT YOU GET
Early access notification, a behind-the-scenes look at the book's framework, and a direct line to two authors who've lived the hybrid career from both sides: one from enterprise consulting, one from entrepreneurial design.
What is it all about?
Most enterprise professionals were trained in one discipline and handed problems that require three. This book bridges business fluency, design systems thinking, and creative strategy into a single framework built for the AI-driven workplace.
Written by a corporate MBA consultant and an Experience Design Director, it reads less like a textbook and more like a career manual from people who've actually sat in those rooms.